Multi-Channel Marketing, Digital Strategy, Creative Direction
Roy is marketing and advertising professional with over 15 years experience in branding, digital strategy, creative direction and technology. Roy has experience in a wide variety of Fortune 500 companies ranging from American Express, Unilever, Hertz, Maybelline to pharmaceuticals.
Roy has worked at agencies including Publicis Modem, Draft FCB, Ogilvy and Mather and is currently Roy is SVP of Digital at H4B Chelsea where he manages the UX, Content Strategy and creative. He is deeply involved in implementation of multi-channel tactical programs, management and budgeting.
Roy is also a Photographer and active in the photography industry having served on the board of both the American Society of Media Photographers New York, and served as the volunteer President of the Stock Artists Alliance (SAA) in 2007. As president of SAA, he developed PR strategy and release schedules, and represented SAA in public industry events, panel discussions, and with the press.
Accounts include: American Express, Maybelline, Brooks Brothers, Genzyme, Alcon, Cialis, Simponi, Unilever, and more.
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